5 Badass Tips That Will Upgrade Your Small Business Digital Marketing
As a small business owner, it’s hard to know the best marketing tactics. To be honest, that's true no matter how big your business is. Big or small, you have to test what methods work best for your company and your customers.
But there are some staples you can rely on!
You don’t have a large budget, and maybe you are even doing everything on your own. Sure, you’re a bawse in your field, but writing and website stuff is not on your scope. So what’s an entrepreneur to do?
I got you! Here are my five badass tips to help you upgrade your small business marketing. They will get you the most bang for your buck so you can start building your tribe and get your business thriving.
Upgrade Your Website Copy
You know, I had to throw this one in there. I promise it’s not for nothing, so hear me out.
For many of your potential customers, your website is their first impression. Image the relationship between your customer and website as a blind date.
Your customer, let’s call her Trish, is meeting your website, let’s call it Rebecca, for the first time. (yes, this is a gay blind date scenario).
If Rebecca (your website) does nothing but talk about herself and how awesome she is… on the first date… how good are her chances of scoring a second date with Trish? Not great!
But if Rebecca takes time to make a connection, relates to Trish, and demonstrates why she is worth keeping around, you might as well call for a moving van.
Your website copy is how you communicate and build a relationship with your customer. If your communication is shit, then marketing isn’t worth your time or money because as soon as they start reading your copywriting, they’ll bounce.
Optimize Your Website
Okay, so now that your website copy is on point, your value is clear, and your customers know that you get them, it’s time for optimization. This may be the most expensive investment on my list here, but with a return on investment of 22:1, it’s worth it.
In a nutshell, optimizing your website allows people to see that your company exists. It helps you get seen on Google and in a sea of websites. Being on the first page of google is a huge help in bringing in organic traffic.
Organic traffic makes up a considerable percentage of potential customers. Paid advertisements are second, but they are pricey and hit or miss. Start off by bringing in some organic traffic. If you can add some paid ads on top, that's great, but don’t break the bank on them now.
Once your website is optimized, you can maintain it for a while with an optimized blog.
Small Sales Funnels
Most of the time, small business owners hear the words “sales funnel” and often feel confused or intimidated. But a small and simple sales funnel can start you off in the right direction without much headache.
Start with your end goal. For this example, let's do an email subscriber list-building funnel. You’ll see why in a minute.
The first thing to do is to have a lead magnet. This is something valuable for your customers that you are giving away in exchange for their email addresses. Guides are a great lead magnet.
You can also have a free download, an intro to a course, or an audio/video related to something you sell. Ideally, you want your lead magnet to lead them to a related low-level offer. A discount code only available to lead magnet customers is a great integration for attached low-level offers.
This gives them a taste of the magic. It either makes them want more or helps them self-select if your company is not for them.
Now that you have your lead magnet talk about it on social media with a link to your opt-in. Make it the CTA on your blog. Put the opt-in as a pop-up on your website. You are feeding leads into the top of your funnel from three different directions to get them on your email list.
They will either convert to paying customers or become your email subscription tribe. You can follow this up with relevant emails or a sales sequence to continue the relationship building and gain their trust, so they end up becoming customers in the future.
Honor Your Email Subscribers
Now, do you see why we made a list-building funnel?
Your email list is so valuable! Babe, emails are King in this game. A good email has an average return on investment of 42:1. For many companies, email marketing is their bread and butter. So, engaging consistently with your subscribers is vital for a successful business.
Make your emails valuable. Customer success stories, helpful tips, and occasional freebies are great ways to keep your email open rates high. When you deliver consistent value to your customers and then come around with a low-level ask, they are WAY more likely to convert.
Foundationally, you should have a welcome sequence, regular newsletters, and a sequence that follows a lead magnet email. Make them fun and easy to read. No wall of text, please! This isn’t high school English class. No one cares about complete paragraphs.
Consistency is Key
Final tip! Consistency is key. Don’t work on these things for a month and then give up. Some of these take time to build up momentum.
It’s like the merry-go-round at the playground. Initially, it takes a good amount of effort to build up speed, but with a little consistency, it begins to carry itself. Then all you have to do is maintain it.
I have all the faith in your ability to use these tips and start kicking ass at your digital marketing! If you want to know how I may be able to help you achieve your small business goals, check out my case study on my signature service page. And stay tuned for another small business case study in the works.
If you are interested in a chat, book a call below. If we aren’t a good fit, you will at least walk away with some relevant advice for your business.