Blogging 101: How to Start a Blog and Why It’s a Good Idea
Blogging was all the rage once. It was super niche, and not many people did it. Now blogging has become almost essential for a website to flourish.
Blogging is so beneficial to your website… If you do it well. If you don’t, it is a total waste of time and money. It can be ultra-powerful at bringing in organic traffic and building website authority, but just throwing a little article together will not cut it anymore!
Why should you start a blog?
Blogs are a great way for you to add value to your customers' lives. You give them free beneficial content that keeps you in the forefront of their mind, builds your relationship with them, and keeps them engaged.
It can bring in new customers with organic search traffic when you have long-form optimized content that is posted regularly.
It can also help feed your sales funnels! When you build a sales funnel, integrating your blog topics and posts around a correlating funnel can help you direct the traffic to programs, services, or products that those readers may benefit from.
You can repurpose blog content for emails and social media. Having short videos, posts, or emails on the topic of your blog and directing them to it can boost your customer engagement.
Blogs can also bring in money through paid advertisements. You know, those little videos that pop up in the corner or on the sidebar? Those can make you some money, too 🤑.
Creating a good quality blog is an investment of your time and money and takes a while to build momentum, but it drives traffic to your site for a long time. One blog post can bring in traffic for years, so it’s well worth the investment.
How to start a blog
Make a plan
“If I only had an hour to chop down a tree, I would spend the first 45 minutes sharpening my axe.” – Abraham Lincoln.
Your plan is the foundation. It can change and evolve, but you have to have some sort of blog plan to start off with. What kind of content do you want to have? Who is it for? How are your funnels integrated?
What are your goals? If you are looking at climbing up the Google ranks, make a list of targeted keywords that can be turned into several different blog posts. This will help you build a good foundation for your SEO.
Who is your target audience, and what do they care about? The search intent of your target audience is important and should align with the keywords you’re targeting.
Before you start your blog, make some lists. Keywords, topics, things that matter to your audience… Then come up with your posting schedule and timeline for your goals.
Create a posting schedule
On top of the plan, you need a schedule. If you are hiring someone to do the writing for you, you will need to have time to get the content, do edits, have a final review, and post it.
Posting at least once or twice a week can help you build organic traffic and quickly start your ranking on keywords. It takes about three months to start really showing results, but remember, once the momentum starts, it carries itself.
This can also help you stay organized with social media posts, emails, and blog posts. This way, you don’t get overwhelmed will your to-dos and abandon your ambitions altogether. Make your posting schedule obtainable and sustainable because it takes time to build up that SEO.
Hire a copywriter
You knew this one was coming. I’m not biased on this… well, maybe a little. But a skilled copywriter can help you with optimization, topic research, funnel integration, and offload the mountain of tasks you already have on your plate.
Now, I know freelancers have a bad rap. There are many who are late or unreliable, but I promise there are some real gems out here. You are less likely to find these gems in content mills, but it is not impossible. Just remember, quality costs more. And when it comes to an effective blog, quality content weighs heavier on Google ranking than the number of posts.
Build up content
You know how it goes… Things are going well, but then something happens. Someone gets sick. Things get busy… it’s a whole thing.
This is why it’s always the best practice to have a month or more of content in your back pocket before you even start posting. This way, when shit hits the fan like it eventually will, you have content ready to go, and you don’t lose out on the benefits of consistency.
Posting a long-form blog post every single week makes Google happy. Consistency holds a lot of weight for your SEO. This is also why having a stockpile of blog posts is helpful. It helps you keep up consistency. Keeping you on your plan and moving towards your overall goals.
Meta and Title Tags
When it comes to ranking factors, having keywords in your title tag and meta description are the second and third most important factors below consistency.
Your meta description should not be super long because only about 160 characters will show. Have a general idea of what your blog post is about, and use your targeted keywords in it. That can make a huge difference in the success of your blog.
The same goes for your title tag. It can be the same as your title or a shorter version of it. You obviously can’t have all your keywords in the titles since you will likely have five or so keywords for the post. Put the main one or two keywords in your title tag and make sure it aligns with the original title.
Following the advice in this post will help you build website authority, improve your overall SEO, increase your organic traffic, and in the end, it will improve your overall business and bottom line.
If you want to chat with me about helping you on your blog journey or any other copywriting goals, you can book a free call with me here.